The Content Project

Whether video, photography, visualized data, presentations, slideshows or audio … it’s all content. And in today’s world, increasingly it’s digital content. At Home Front, our team in the Content Project conceives and creates compelling content that integrates into your digital strategy.

At the heart of a compelling content is a good story — and storytelling is the particular strength of Home Front’s Content Project. Our producers, directors, editors and other professionals develop productions that will move, motivate and inspire your intended audience.

We collaborate with you throughout the development process and utilize the latest production and design techniques, including selection of visuals, style of the camera work, pacing of the editing, texture of the narrative, beat, pace and genre of music. These elements make your story dynamic, touching, memorable and — ultimately — effective.

The Content Project combines visual and multimedia content with digital integration and distribution strategy. We work closely with you to discover, design, develop and integrate your own rich content for use on the Web and other media platforms.

Why Now?

The need for storytelling has never been more important, and the opportunity to present a story has never been greater, than it is today. Often the most interesting, provocative and informative stories can be found on a blog, YouTube or a relatively unknown website.

The traditional top-down dissemination of content, with major news organizations dictating what stories are newsworthy, has been turned on its head. Today, we are seeing great stories emanate from the bottom and work their way up the media food chain, with the Internet becoming the primary source for original content across a range of media platforms. What starts as online content could ultimately become a mainstream news story.

In this environment we must tell our own stories. With access to affordable new technologies and the explosion of social media, we can. The Content Project will work with you to identify your organization's best stories.

What to Do? Take Control

Now more than ever before you control your communication opportunity. Websites Facebook, Twitter and other social media all add up to having your own “broadcast channel”. That means everyday you have the chance to address your audience with critical news, valuable information and important stories. To grab and hold that viewer's attention, you need to program your channel with rich, compelling and current content. There is no better way to do that than through great storytelling.

It's not enough to create good content and hope people come to you. You need to bring it to them. The Content Project will work with you to design and implement both online and offline distribution strategies that maximize the impact of your content.

With proper planning and execution, you have the power to tell important and informative stories that can change opinion, advance a cause and inspire action.

Let us tell your story.