The Content Project

The Content Project is a comprehensive service to develop creative and compelling online content for organizations, communicators and agents of change. We'll work closely with you to discover, design, develop and distribute your own rich content for the Web and other media platforms. The Content Project helps you tell your stories.

Why Now?

The need for storytelling has never been more important and the opportunity to present a story has never been greater than it is today. Social networking, the dramatic growth of online video, and other advancements in online technology have made it easier than ever to publish and distribute multi-media content.

Often the most interesting, provocative and informative stories can be found on a blog, YouTube or a relatively unknown Web site. The traditional top-down dissemination of content, with major news organizations dictating what stories are newsworthy, has been turned on its head. Today, we are seeing great stories emanate from the bottom and work their way up the media food chain, with the Internet becoming the primary source for original content across a range of media platforms. What starts as online content could ultimately become a mainstream news story.

At the same time, traditional media sources are reducing their capacity to tell stories. Major news organizations that have helped tell the vital stories of our time continue to shrink under fiscal pressures and declining audiences. As a consequence, some of society's most important stories – stories that convey personal struggle, inspired solutions and valuable successes -- often go untold.

In this environment we must tell our own stories. With access to affordable new technologies and the explosion of social media, we can.

What to Do? Take Control

Think of your Web site as your own broadcast channel. Don't wait for journalists, hoping they open your emails, read your press release or take your phone calls. Every day, you have the chance to address an audience with critical news, valuable information and important stories. To grab and hold that viewer's attention, you need to program your channel with rich, compelling and current content that exposes not just the work you're doing but the issues you're tackling. There is no better way to do that than through great storytelling.

The Content Project will work with you to identify your organization's best stories. Big issues are best told through small stories. Through seminars and direct consultation, we will help you find those personal stories and provide you with concrete techniques to improve your organization's story-spotting capability moving forward.

It's not enough to create good content and hope people come to you. You need to bring it to them. The Content Project will work with you to design and implement an online and, where appropriate, offline distribution strategy. Whether it's a widget, SEM or blogger outreach, we will work to maximize the impact of your content. With proper planning and first rate execution, you have the power to tell important and informative stories that can change opinion, advance a cause and inspire action.

Let us tell your story.