Paul Frick
Co-Founder and Partner
A political communications veteran, Paul along with co-founder Dan Sallick opened the doors of Home Front Communications in 1998. At Home Front, they have applied valuable lessons learned in the political trenches to communications strategies for some of America's leading organizations and companies.
Paul works with a broad range of clients to make their communications goals a reality through a combination of broadcast PR services, video production and interactive work. Knowing that each challenge requires a unique approach, Paul works directly with clients to provide counsel, create innovative strategies and oversee communications programs from start to finish.
Before Home Front, as Political Director for the Democratic Congressional Campaign Committee, Paul was responsible for overseeing political strategy for Democratic candidates for Congress during the 1998 election cycle. He also held positions as senior communications specialist for House Democratic Leader Richard Gephardt and as a political and policy strategist for members of the U.S. House of Representatives, including serving as chief of staff to U.S. Rep. Rosa DeLauro of Connecticut.
Paul's involvement in political communications has informed the firm's interest in advocacy topics and guided its approach to generating media coverage for clients. Whether communicating through live television or radio, a powerful video or over the Internet, Home Front's objective is to tell a story that will engage a viewing audience.
Paul is an avid amateur photographer, who enjoys capturing his toddler twins on camera.
Dan Sallick
Co-Founder and Partner
Dan co-founded Home Front in 1998 with his partner Paul Frick with the idea that they could take the skills and strategies learned in politics and apply them to communications strategies for non-profit, government and corporate clients. What started as a three person broadcast consulting business has since grown into a dynamic communications agency with more than 40 employees in Washington.
Over the last decade, with the emergence of the Internet and video on the Web, Dan and Paul have evolved Home Front's business to keep their clients on the cutting edge of communications. Now, in addition to traditional broadcast public relations services, the firm also offers interactive and video production services so that clients can deliver a unified message through the most effective combination of media tools. In addition to running the day-to-day operation of the firm, both founders maintain direct involvement with clients, helping to develop and implement their communications strategies.
Prior to founding Home Front, Dan worked in political communications for more than a decade serving as Press Secretary to House Democratic Leader Dick Gephardt and as Communications Director for the Democratic Congressional Campaign Committee. As chief communications strategist for the DCCC, Dan was responsible for helping both candidates and the party shape a successful message that resulted in breaking the curse of the "6 year itch," where the party of the sitting President is expected to suffer losses in congressional elections. Cutting his teeth in the political arena, Dan developed innovative strategies for using video and targeted distribution to engage local media. Home Front now applies these tactics to help a wide spectrum of clients reach local audiences with their messages.
When he's not working on behalf of Home Front clients, Dan enjoys collecting contemporary art and serving as third base coach for his son's Little League team.
Dan grew up in Danbury, Connecticut and received a B.A. from Rollins College.
Lori Butterfield
Senior Vice President, Video Production
Lori manages Home Front's dynamic production team, which creates video, online content and media and motion graphics for clients ranging from corporate and non-profit to media and public relations companies.
Prior to Home Front, Lori served as Vice President for Development and Production for Discovery Studios, where she pitched and supervised production for Animal Planet, Discovery Health, the Science Channel, and Travel Channel. Under Lori's leadership, Discovery Studios also produced numerous new media projects from educational products, to short videos on mobile, VOD, and broadband.
Lori has successfully managed to combine her production experience with her passion for travel and exploration. As Senior Producer for National Geographic Television & Film, Lori traveled the world, bringing engaging, dramatic subjects to life. Her work has taken her from the rainforests of Rwanda to the Australian Outback, the Persian Gulf desert to the North Pole. She has traveled to nearly 50 countries on six continents and gained a unique perspective on global changes from a cultural, environmental, and political point of view.
Her numerous awards include a National Emmy (Racing the Distance 2000), a Conservation Legacy Award at the International Wildlife Film Festival (The Lost Film of Dian Fossey 2004), a Golden Cine award (The Lost Film of Dian Fossey 2004), two Gold awards at the Houston International Film Festival (Gorillas on the Edge 2001 and Fantastic Voyage 1999), and a Silver Telly Award (Arctic Flyer 2001).
Lori holds a B.A. in communications/journalism from the University of Massachusetts in Amherst. She also spent a year of study at St. Clare's Hall in Oxford, England.
Dan Green
Senior Vice President &
Director, The Content Project
Dan's passion is telling stories about the world's most important challenges. He believes that in today's rapidly changing media environment there are new and more engaging ways to tell those stories. Dan joined Home Front to lead a new effort in storytelling we are calling The Content Project -- a comprehensive service to develop creative and compelling online content for organizations, communicators and agents of change.
Dan is a 17-year veteran of ABC News, having worked with some of the most respected names in broadcast journalism, including Ted Koppel and Peter Jennings. He most recently served as Senior Producer for ABC News Nightline where he managed its Washington office. Working with reporters inside the news division as well as organizations outside, he focused on turning issues, events and ideas into compelling narratives for the network.
As a producer for Nightline, World News Tonight with Peter Jennings, and the prime time documentary program Turning Point, Dan produced a range of award-winning segments and broadcasts from around the world, including a series on drug trafficking in Mexico, the assassination of Yitzhak Rabin and the refugee crisis outside Kosovo. At Turning Point, Dan received a Columbia DuPont Award for the hour-long program, Inside the Struggle: The Amy Biehl Story. Dan has also won three Emmy's, the RTNDA Unity Award, NABJ First Place and a George Peabody for Nightline's 9/11 coverage.
Dan's enthusiasm for turning the human struggle into powerful narratives started in 1990 when he lived and worked as a freelance producer in South Africa. While working with various international news organizations and non-profits, Dan experienced firsthand the enormous tragedy and remarkable triumph that is so often part of African life. Beyond reporting on the burgeoning AIDS epidemic in Zambia and famine in Somalia, Dan told about the overwhelming generosity in South African townships and the forgiving spirit of a maid and her madam. Dan believed then, as he does now, that powerful storytelling is about turning big subjects into small, intimate and accessible narratives.
Dan earned a BA in Communications from UCLA and a MALD in International Affairs from The Fletcher School of Law and Diplomacy. He is fluent in Spanish, having studied for a year at the University of Madrid and a semester at the University of Guadalajara.
Contact Dan at dan.green@homefront.tv.
Matthew Dichter
Director of Interactive & Creative Director
Matthew manages Home Front’s Interactive team, leading a collection of skilled designers, developers and producers in creating a wide range of digital products — from websites to widgets — for our clients. As the firm’s Creative Director, he also works across our other capabilities to help develop new and exciting ways to advance our clients’ messages and accomplish their goals in the digital space.
Matthew has more than 10 years of experience in digital and social media strategy. His specialties include user experience design; interactive design and development; video production, post-production and visual effects; and animation. Prior to joining Home Front, Matthew served as the Director of Interactive for Brierley + Partners, a marketing agency focused on Loyalty Programs and Customer Relationship Management for clients such as JCPenney, Hilton, Bloomingdales and Sony.
Growing up in Calabasas, California, Matthew had two great passions: computers and filmmaking. While attending Boston University to study film theory, production and screenwriting, he would spend his free hours learning how to develop websites and teaching himself how to use one of the earliest versions of Flash.
In 2000, Matthew was hired as Lead Animator in Film Roman’s Digital Animation Department, giving him the opportunity to further develop his animation skills and work on animated series such as The Simpsons and King of the Hill. He returned to Boston in 2002, doing freelance work for clients including Puma, Verizon, National Geographic and America Online. In 2006 he joined Digitas’ Creative Technology Powerhouse, a department within the agency that served as a cutting-edge interactive studio for its clients. As the demand for original video content skyrocketed, he became the agency-wide expert on any video-related content for the web.
Carlos Roig
Vice President, Director of Media Services
Carlos develops and refines digital media roadmaps for our clients, with particular emphasis on engaging online audiences and building community around content. He directs the company's social media initiatives and works closely with all of Home Front's divisions to strategically distribute content online.
Prior to joining Home Front, he led the sitewide development of new online communities for USA Today. Carlos directed cross-departmental teams in conceiving, launching and growing topic-focused sites with national reach and ambitious goals.
He was a key player in the transformation of USA Today's newsroom, training journalists in the art and science of online community building and social media. He also directed the news organization's full digital coverage of the 2008 presidential campaign, election and inauguration.
Carlos' investigative reporting on data mining and terrorism prosecutions has been featured in The Washington Post, and he is a former associate producer at NPR member station KQED (San Francisco), where he worked on the award-winning public affairs program, "Forum with Michael Krasny". Carlos has also contributed to print, broadcast, multimedia and consulting projects with ABC, the Associated Press, The Los Angeles Times, BBC and the Minneapolis Star Tribune, among others.
In addition to his current work with Home Front, Carlos is adjunct professor at Georgetown University, where he teaches graduate courses in digital media strategy and entrepreneurial journalism. He has been a featured speaker at the American Press Institute and has addressed alumni and student groups at numerous universities, including Stanford University and Northwestern University.
Carlos' academic and journalistic work has been honored with fellowships from the Knight Foundation, the Carnegie Corporation and the McCormick Foundation, which named him an inaugural McCormick Leadership Scholar at Northwestern University's Medill School.
He holds a master's degree in journalism from Northwestern University; a master's degree in Hispanic literature from New York University; and a bachelor's degree with high honors in cultural anthropology from the University of California at Berkeley.
Joy Cameron
Director of Operations
She's our logistical mastermind. As Director of Studio Operations, Joy manages the constant flow of video shoots, satellite media tours, and news feeds that happen at Studio14DC. Joy also works with clients to produce satellite media tours and coordinate live interviews with local television and radio stations across the country.
Soon after joining the Home Front staff in 2006, we assigned her to the American Cancer Society's Celebration on the Hill campaign. The media campaign was a huge success and Joy helped coordinate more than 100 live satellite interviews over just a few days. Talk about initiation by fire.
Joy got her start in the production business through a variety of high-profile internships – including production roles at PBS, NPR and most recently Beyond Productions, Australia's leading independent producer of television programming.
When she's not running the studio, Joy can be found in the kitchen whipping up cupcakes and other sugary treats. An avid baker who takes cake decorating classes on the side, she really knows how to win over her colleagues.
Joy holds a B.A in electronic media from The George Washington University.
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